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There are over 200,000 residents who live in WFNU's broadcast range.
There are over 50,000 people who commute to in our broadcast area.
That's over 250,000 people your ad could reach!
Frogtown Community Radio is a low-power FM radio station broadcast in a five mile radius of University and Dale streets in St. Paul, MN at 94.1FM. We are hyper-local and able to engage our listener base in ways larger stations can not. We believe community radio provides a space for our community’s voice, languages, ideas, businesses, organizations and stories to be heard.
You can also hear us all across the world, at wfnu.org, & with the WFNU 94.1 smartphone app.
What is Underwriting?
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Underwriting is a form of media or program sponsorship where the sponsor receives a pre-determined number of underwriting spots during the programming day.
These underwriting spots identify the underwriter and provide factual information about the underwriter and/or its products and services. It is an acknowledgement to the listening audience of the underwriter’s commitment to 94.1 FM Frogtown Community Radio.
Why Underwrite on Frogtown Community Radio?
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It’s affordable. Spots start at just over $2 each.
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It’s tax-deductible. Since WFNU-LP is licensed to a 501(c)3 organization, all underwriting agreements are tax-deductible.
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It’s unique. If you have a business and you want to reach Saint Paul, there’s no better way!
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It’s easy! Fill out this form, e-mail it in, and start crafting your underwriting message right away.
Want to give underwriting a try? Fill out this form, e-mail it to stationmanager@wfnu.org, and we’ll get working on your underwriting message right away! Have questions? Call us at 612-600-1556!
Underwriting fees are due to the station ten days before the spots are to begin running to allow time to enter the spots into our system. Forms/payment can be mailed to:
Frogtown Tuned-In, Inc.,
161 St. Anthony Ave Suite 1002, St. Paul MN 555103.
Checks should be made out to Frogtown Tuned-In, Inc.
Payments can also be made online using QuickBooks
Pledge link we will email if so desired.
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WFNU-LP Frogtown Community Radio and Frogtown Tuned-In, Inc. thank you for your time and hopes that you will support us in the future, not only with your underwriting contributions, but by listening (and maybe even joining as a member and producing original content!)!
What Can Be Included In an Underwriting Message?
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The FCC allows announcements to be made to identify the underwriter. This provides a higher community profile and a more philanthropic appearance than the average advertiser, in exchange for the following restrictions:
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No qualitative language; the language must be “value neutral”; meaning no words like “best” or “fastest” or “tastiest.”
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Reasonably short in length. WFNU-LP aims for announcements to be no more than 30 seconds in length.
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No “call to action” in the spot. It’s a fine line, but you can tell people where your business is, you just can’t tell them to go there.
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Passive identifiers are OK (what, when, where, etc.).
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No mention of special sales or discount offers.
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Spots cannot include contests or giveaways.
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An example of an underwriting message that would be permitted: “Programming on WFNU-LP is brought to you by the following underwriter. White Cloud Mattress is located at 100 North Main Street and features mattresses, box springs, and bed frames for sale. White Cloud Mattress is open Monday-Saturday from 9 AM-5 PM.”
An example of an underwriting message that would not be permitted: “Programming on WFNU-LP is brought to you by the following underwriter. White Cloud Mattress, White Cloud only sells the best, mattresses, box springs, and bed frames ever. They are certainly better than Mike’s Bed Emporium. Visit us at 100 North Main Street and we’ll give you a box spring for every mattress you buy at regular price. Tell ’em Frogtown Radio sent you!”